About

Sarah Rothenberg is the president & creative director of Joy Vision Brands.

She lives in Pasadena, California with her husband, two children, and bulldog “Butters”. When she’s not obsessing over fonts and layouts she enjoys long walks in the beautiful neighborhoods around her city, playing with her kids in the garden, and extra large green tea lattes.

She developed Joy Vision brands for overworked founders of small businesses who want to delegate branding & marketing to an agency that gets it. She hires only the best teammates and vendors to aid in her client goals and truly aims to see JOY in the eyes of every client when they see the final product.

With a background in journalism, Sarah knows how to ask the right questions, honing in on what makes her client's special, and creating custom work that speaks to their target muses and markets.

Her kind, nurturing nature helps clients feel at ease when they explore their goals, options and business dreams. She makes brand styling or redesign, and all that comes with it, a fun and exciting process.


A2E couldn’t have asked for a better creative partner. When we tasked Sarah with creating our first ever lookbook, she listened to our needs and came back with a creative and clean layout that showcased our work perfectly. She understood our business and brand, elevated it, and helped us share it with our current and prospective clients. Sarah’s work, communication style, and level of professionalism sets her above the rest.
— Mary Amato, Team A2E